Business & Economics Books:

Inside Consumption

Consumer Motives, Goals, and Desires

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Inside Consumption
$256.99
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 3-4 weeks

Availability

Delivering to:

Estimated arrival:

  • Around 11-16 April using standard courier delivery

Description

Following on from "The Why of Consumption," this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. Topics include: * the interplay between the heart and the mind in what consumers desire * hedonic, utilitarian, and variety-seeking motives * implications of a promotion versus prevention focus in consumer decision-making * motives for engaging in socially undesirable consumer behaviours * how individual consumers, communities and cultures come to value brands, fashion goods, and objects of art * inter-generational as well as information age influences on the motives underlying consumers' identities, both present and future. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Author Biography

University of Missouri, USA University of Virginia, USA
Release date NZ
August 11th, 2005
Contributors
Edited by David Glen Mick Edited by S. Ratneshwar
Country of Publication
United Kingdom
Illustrations
15 black & white illustrations, 13 black & white tables, 15 black & white line drawings
Imprint
Routledge
Pages
378
Dimensions
156x234x23
ISBN-13
9780415341936
Product ID
2250551

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 1,462 Banana Points