The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Magdalena Bielenia-Grajewska, University of Gdansk, Poland.Enriqueta Cortes de los Rios, Almeria University, Spain.
Release date NZ
September 30th, 2017
Edited by Enriqueta Cortes De Los Rios
Edited by Magdalena Bielenia-Grajewska