Innovation Strategy for Enterprises in Emerging Economies

Name: Innovation Strategy for Enterprises in Emerging Economies
SKU: 23156671
Price: 279.00 NZD
Availability: InStock

Case Studies for the Digital Age

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Hardback

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Description

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

Release date NZ

November 20th, 2015

Author

Audience

Professional & Vocational

Pages

152

Dimensions

152x229x12

ISBN-13

9781785604812

Product ID

23156671

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