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Innovation Management and New Product Development by Paul Trott
Innovation Management and New Product Development by Paul Trott
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Innovation Management and New Product Development

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Innovation Management and New Product Development by Paul Trott
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Innovation Management and New Product Development
by Paul Trott ~ Paperback / softback
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Description

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.   Now in its 6th edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

Author Biography:

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.
Release date NZ
September 20th, 2016
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
6th edition
Pages
666
Dimensions
180x245x40
ISBN-13
9781292133423
Product ID
26778521

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