Business & Economics Books:

Information, Organization and Management

Expanding Markets and Corporate Boundaries

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Information, Organization and Management by Rolf Wigand
$237.00
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Description

Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must therefore re-evaluate the business-management goals of flexibility, time, quality and cost.

Author Biography

Rolf Wigand is Director of the Graduate Program in Information Resources Management at Syracuse University, New York. He researches and teaches in information management, strategic use of IT, electronic commerce, tele-communications and information policy. Arnold Picot of Lugwig-Maximilians University in Munich is head of the German Association of Professors in Business Administration and the German Economic Association. Ralf Reichwald holds the chair for General and Industrial Business Administration at the Technical University of Munich.
Release date NZ
November 30th, 1997
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
472
Dimensions
151x234x31
ISBN-13
9780471964544
Product ID
3077393

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