'A must-read' MARK MANSON 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' MATT HAIG 'Does exactly as it promises. Amazing' CHRIS EVANS 'A guide to staying focused in an age of constant distraction' GUARDIAN 'Eyal argues with impeccable logic' THE TIMES 'Masses of really useful arsenal and some very interesting studies about how to be less distracted in the world' PANDORA SYKES 'Now there's a way we can regain our ability to focus' RED ___________________________ We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

Author Biography

Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.