Business & Economics Books:

IBM Redux

Lou Gerstner & the Business Turnaround of the Decade



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IBM Redux by Douglas Garr
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When Lou Gerstner took the helm at IBM in 1993, the company was near to death. Big Blue lost $8 billion that year, capping a three-year loss of $16 billion. The business world had changed and it had failed to adapt, drowning in bureaucracy and its insular view of the business world. Six years on IBM is thriving again, and the stock is at an all-time high. Here is an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. Author, Doug Garr, chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new strategies. Drawing on more than 150 interviews and hundreds of documents, Garr paints an enthralling portrait of the unlikely transformation of the dying mainframe company into an increasingly nimble information services giant. Along the way he reveals who this extraordinary, sometimes difficult, man is.
Release date NZ
November 30th, 2000
Country of Publication
United States
John Wiley & Sons Inc
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