Biography & Memoir Books:

Iacocca

Format

Paperback / softback

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Iacocca by Lee Iacocca
$17.99
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Description

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check. From the Trade Paperback edition.

Author Biography

Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography Iacocca. From the Trade Paperback edition.
Release date NZ
January 2nd, 1986
Author
Country of Publication
United States
Illustrations
illustrations, photographs
Imprint
Bantam USA
Pages
16
Dimensions
108x173x27
ISBN-13
9780553251470
Product ID
3072048

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