"I Am Plastic" is a survey of the vinyl toy craze that began in Hong Kong in 1996 and quickly spread across the Far East to Europe and the United States. Beginning with urban vinyl artists, the phenomenon has taken root not only in the toy world but also in the global art community. Created by fashion designers, comic book artists, underground illustrators, graffiti artists and fine artists, these toys have a hot collector's market and range in price from five pounds to thousands of pounds. With kids, parents, celebrities and design aficionados hooked, the designer toy phenomenon is only going to get bigger. Artists and toys featured include: Frank Kozik, Dalek, Gary Baseman, Bounty Hunter, Junko Mizuno, Jason Siu, Pete Fowler, Maywa Denki, Nagoya Twim, Nathan Jurevicius, David Horvath and Sun-Min Kim, Run DMC dolls, Kubricks, Qees, The King of New York and Gloomy Bears.
Paul Budnitz is the founder of Kidrobot and www.kidrobot.com, the largest urban vinyl web site and one of the very first companies to introduce urban vinyl and plush toys to the United States. Kidrobot currently has stores in New York, San Francisco and Los Angeles, with plans to open more. Budnitz has a fine arts degree from Yale University and is an award-winning filmmaker. This is his first book.