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Hunch by Bernadette Jiwa
Hunch by Bernadette Jiwa
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Hunch

Turn Your Everyday Insights into the Next Big Thing
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Description

In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight. In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

Author Biography:

Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
Release date NZ
June 1st, 2017
Audience
  • General (US: Trade)
Pages
176
Dimensions
129x198x11
ISBN-13
9780241290965
Product ID
26494415

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