"How to Profit from the Art Print Market" provides insights, advice, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice for visual artists seeking to enter the art print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can utilize the print market to take control of their career and create a profitable business from their original work. The wealth of benefits for visual artists in the print market include: secondary income from originals in print; third stream income from licensing; greater awareness for their work; diversifying their pricing; and keeping pace with demand for their originals to name a few. Given these advantages, it is surprising to find other fine art business and marketing books offer scant coverage of the print market. This dearth of information makes the details and insight offered in "How to Profit from the Art Print Market invaluable".
The book takes readers through a continuum of decisions artists must make to find success as a published artist. The hierarchy begins by helping artists define a clear goal of their career aspirations pertaining to commercial success. It moves through deciding whether to self-publish or to seek a publisher, assessing, and setting realistic goals based on available resources. It finishes with cogent advice on the multitude of actions necessary to succeed after settling on the best path to follow. In addition to specifics on self-publishing and finding and working with a publisher, the book offers advice on effective use of advertising, tradeshows, publicity and coaching on identifying trends, finding inspiration, Website and email marketing, licensing and more. Any visual artist with the desire to enjoy commercial success will find this book inspiring and informative.