Non-Fiction Books:

How to Mind-Read Your Customers

Using Insights from Psychology to Increase Sales and Develop Better Business Relationships


Paperback / softback

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How to Mind-Read Your Customers by David P. Snyder

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"What's the most important factor in becoming a successful salesperson Is it ambition and drive Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types-including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: Gain insight into their own personalities Identify their strengths and weaknesses Gain a better understanding of themselves Understand and relate better to others Size up people as early as the first phone conversation Improve relationships with customers Enhance teamwork Eliminate mistakes in communication Make a great first impression Increase sales! Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

Author Biography

Snyder is CEO of Industrial Footcare and president of Snyder-Luedtke Consulting Associates, Inc., where he directs the efforts of a national team of psychologists, physicians, and business experts specializing in organizational development. He received his Master's degree in psychology from Harvard.
Release date NZ
June 26th, 2001
Country of Publication
United States
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