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How to Market Computers and Information Technology

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How to Market Computers and Information Technology

Format

Paperback / softback

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How to Market Computers and Information Technology by Hamish E. Macarthur
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Description

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
Release date NZ
June 18th, 1994
Country of Publication
United Kingdom
Edition
2nd Revised edition
Illustrations
X, 332 p.
Imprint
Palgrave Macmillan
Pages
332
Dimensions
210x297x25
ISBN-13
9780333608142
Product ID
1860805

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