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How to Manage Your Global Reputation by Michael Morley
How to Manage Your Global Reputation by Michael Morley
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How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations
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Description

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Author Biography:

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
Release date NZ
January 1st, 1998
Audience
  • Professional & Vocational
Edition
1st ed. 1998
Illustrations
IX, 172 p.
Pages
172
Dimensions
155x235x10
ISBN-13
9781349140725
Product ID
24553414

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