Business & Economics Books:

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations


Paperback / softback

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How to Manage Your Global Reputation by Michael Morley
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This is an updated and revised edition of the author's work on international public relations and global reputation. Michael Morley has counselled clients of some of the world's largest corporations. This book shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation.

Author Biography

MICHAEL MORLEY is President of Edelman Public Relations, New York and Deputy Chairman, worldwide. He is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.
Release date NZ
May 29th, 2002
Country of Publication
United Kingdom
2nd ed. 2002
XII, 228 p.
Palgrave Macmillan
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