How to Manage Your Global Reputation Image close
How to Manage Your Global Reputation by Michael Morley
How to Manage Your Global Reputation by Michael Morley
Show Hide Adult Content
How to Manage Your Global Reputation close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
International business

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$87.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $14.50 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 7-19 June using International Courier

Description

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Author Biography:

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.
Release date NZ
May 1st, 2002
Audience
  • General (US: Trade)
Pages
228
Dimensions
161x234x14
ISBN-13
9780814756799
Product ID
12119075

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Michael Morley

See all books by this author

How to Manage Your Global Reputation by Michael Morley
$151.00
How to Manage Your Global Reputation
by Michael Morley ~ Paperback / softback
Available - Usually ships in 3-4 weeks
The Dennis Nilsen Tapes by Michael Morley
$37.00
The Dennis Nilsen Tapes
by Michael Morley ~ Paperback / softback
Available - Usually ships in 2-3 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
International business
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Business & Management >
Sales & Marketing >
Public relations