How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales - fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
An 8-week plan with action points and exercises to build your sales skills week by week
Template scripts you can customise and use to win new prospects, overcome objections and close sales
How to use tried-and-tested NLP techniques to programme your mind for sales success
Why you may never need to cold call again
How to cold call and set appointments when you have to
Stress-free techniques for handling objections
The 13 best closes
Guidelines on how to improve other skills critical to stress-free sales success - communication; negotiation; time management
Author Biography
Bruce King s recognized internationally as one of the world's top sales and motivational coaches. He is a Fellow of The Institute of Sales & Marketing Management, a Fellow of the Institute of Directors, the UK's most prestigious business organization, and a Member of The Professional Speakers Association.
In the past fifteen years, and since the publication of his first book by the BBC, Bruce has divided his time equally between presenting his 'How To Double Your Sales' program and keynote speeches to audiences at conferences, seminars and workshops in the UK, Sweden, Norway, South Africa and conducting in-house sales training workshops for organizations in these and other countries. In the United Kingdom, he has been hired by The Institute of Directors (IOD) to present the How To Double Your Sales conference every year for the last 14 years. It is the IOD's best selling conference and is attended by one hundred and fifty to two hundred of the UK's top sales directors.
The organizations Bruce has consulted to, or whose personnel have attended his presentations include Bank One (now J. P. Morgan), Barclays Bank, Lloyds Bank, Credit Suisse, UFB Humberclyde, American Express, First Chicago Bank, SBC Warburg Dillon Read, ITN (Independent Television News), Merrill Lynch, Durlacher, Morgan Grenfell et al as well as a multitude of smaller organizations, small business owners and self employed salespeople.
