How Pleasure Works

The New Science of Why We Like What We Like

By:

Paul Bloom

Format:

Paperback / softback

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Description

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

Author Biography:

Paul Bloom is a professor of psychology at Yale University. He is the author of Descartes’ Baby and How Pleasure Works. He has contributed to The Atlantic, the New York Times, Science, and Nature. He lives in New Haven, Connecticut.

Release date NZ

September 6th, 2011

Author

Paul Bloom

Audience

General (US: Trade)

Pages

302

Dimensions

142x211x23

ISBN-13

9780393340006

Product ID

10391070

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