Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.
Table of Contents
1. Fads, fashions and failures 2. Anatomy of a hit 3. Complexity as competitive advantage 4. Natural advice from the synthetic world 5. Where hits happen 6. Hits factories 7. Hits in real time 8. How hits persist