Why are some people a success at everything? Why do doors open for them wherever they go? The answer, Catherine Hakim shows, is the power of erotic capital- a magic combination of attractiveness and charisma that is at the heart of how we work, live and conduct our relationships. She reveals why erotic capital is just as influential as how rich, clever or well-connected you are in life - often more so. And how reading this book can help you boost your potential. 'Should be read out to young girls because it states that you can be a feminist, you can be strong and independent and clever, and you can wear a nice frock and high heels while you do this.' Bryony Gordon, Daily Telegraph 'Hakim is right- we are taught that beauty is the poor cousin of brains; we are hung up about flaunting it . . . Makes one see things differently.' Lucy Kellaway, Financial Times 'Forces us to rethink the way we respond to those female traits that have for centuries been dismissed as desirable, but essentially superfluous . . . her ideas are the most modern of modern.' The Times 'Provocative . . . controversial.' Economist

Author Biography

Catherine Hakim is a social scientist at the Centre for Policy Studies in London. She is an expert on the sociology of the labour market, changing social attitudes, women's employment and theories of women's position in society.