Although their volunteers are some of their richest resources and their development programmes some of their highest priorities, most voluntary organizations fail to tap the power of these two elements to support each other. This title shows nonprofit managers how volunteer development can help organizations meet their marketing and fundraising needs. In addition to boosting volunteers' effectiveness in the day-to-day activities of the development office, it presents ways to convert volunteers into donors and to inspire donors to become volunteers.
DIANE HODIAK is a consultant and trainer to nonprofits in marketing, fund development, planning, and public relations. She has more than twenty years of experience in the field. JOHN S. RYAN former vice president and director of planned giving for the University of Minnesota Foundation, has been a professional fundraiser since 1960. He is the founder of Major Gifts, Inc.