The importance of effective communication in healthcare both with patients and with other professionals, has long been acknowledged. However, most models assume that all the people with whom we communicate will react the same way - what works for one person will be equally good for another. The authors of this book contest this assumption. This text draws upon examples from everyday health care situations to demonstrate that the behaviour differences we all experience in others actually fit within a readily understandable framework (the Myers-Briggs Type Indicator). Using this knowledge, successful health professionals can learn to vary the way they approach patients, more effectively break bad news and encourage clients to follow clinical advice.