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Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (2 Volumes)

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Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (2 Volumes) by Mohammad Nabil Almunawar
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Description

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: Business Culture Consumer Satisfaction Data Analytics Digital Marketplace Knowledge Sharing Mobile Technology Relationship Management Small and Medium Enterprises Social Commerce Sustainable Development
Release date NZ
August 30th, 2020
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
Business Science Reference
Pages
800
Dimensions
165x220x25
ISBN-13
9781799849841
Product ID
33775105

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