Business & Economics Books:

Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation

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Description

The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.

Author Biography:

Latif Al-Hakim, University of Southern Queensland, Australia. Xiaobo Wu, Zhejiang University, China. Andy Koronios, University of South Australia, Australia. Yongyi Shou, Zhejiang University, China.
Release date NZ
April 30th, 2016
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Andy Koronios
  • Edited by Latif Al-Hakim
  • Edited by Xiaobo Wu
  • Edited by Yongyi Shou
Pages
743
Dimensions
152x229x41
ISBN-13
9781522501350
Product ID
25241378

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