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Gut Feelings

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Gut Feelings

The Intelligence of the Unconscious



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Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer
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"Gut Feelings" reveals the secrets of fast and effective decision-making. Gerd Gigerenzer analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves. In order to make a good decision in an uncertain world, one sometimes has to ignore information. The art is knowing what one doesn't have to know. Gigerenzer reveals the truth about everything from catching a ball to personnel selection and stock picking - even coronary unit decisons. This book will change the way people see the world and change the way they live in it.

Author Biography

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.
Release date NZ
August 30th, 2007
Country of Publication
United Kingdom
Allen Lane
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