Guerrilla Selling

Name: Guerrilla Selling
SKU: 3980092
Price: 43.00 NZD
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Paperback / softback

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Description

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. "Mindmaps" are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

Author Biography:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Release date NZ

March 23rd, 1992

Author

Audiences

General (US: Trade)
Professional & Vocational

Pages

288

Dimensions

154x229x12

ISBN-13

9780395578209

Product ID

3980092

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