Gucci: Made To Measure Fragrance (EDT, 150ml)

Gucci launches a new fragrance for men called Made to Measure in fall 2013. It is meant for the “worldly and refined” man “who demands the very best." This scent is a masculine partner to the feminine Gucci Premiere from 2012.

The composition is oriental-spicy, “tailor-made” like an expensive suit.

“One further ingredient is required: the man. For a suit is merely a beautiful silhouette until its owner wears it. It is only then—when worn—that it becomes something more. Similarly, the perfume’s refined leather and rich spices combine with the warmth of the skin, the Made to Measure man’s character, and the style in which he wears it.”

“Made to Measure is presented in an haute parfumerie quality glass bottle, weighty and statuesque… The color scheme is the distinguished slate and pearl gray of a bespoke suit and shirt button. Like every Made to Measure garment, the bottle bears the signature of house founder Guccio Gucci, here inscribed in jet enamel. Each flacon bears a hand-brushed—thus individually finished—solid metal cap, in an exclusive golden color, featuring the house’s famous horsebit sitting prominently aloft it. The box is adorned with Gucci’s Diamante pattern, which dates back to the 1930s and reflects the house’s heritage. It also boasts a muted gold and gunmetal variation of the iconic Gucci web stripe.”