Business & Economics Books:

Grasping Globalization

Its Impact and Your Corporate Response



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Grasping Globalization by John, L Manzella

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In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media, policymakers, employees and investors. The result: bad press, policymakers running for cover, low employee morale and decreased investor confidence. Grasping Globalization reveals: 1) the real impact of globalization, 2) myths about outsourcing and job losses, and 3) how executives can more effectively communicate their corporate responses to achieve greater understanding, acceptance and support.
Release date NZ
October 5th, 2005
Country of Publication
United States
black & white illustrations
Manzella Trade Communications, Inc.
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