The latest in the superb Foundation Course series brings artists the best possible practical instruction on the practice and application of graphic design, which is one of the most popular art-based classes. With this visually striking handbook, students can take lessons right at home. Everything a would-be designer needs to know is covered, from fundamental techniques to business procedures, such as examining a client brief and planning a presentation. Novices will learn how to choose the right tools for the job, develop concepts, create logos, choose effective typefaces, develop their drawing skills, produce a good layout, and execute final projects with flair.
Table of Contents
History and development of graphic design; Toolkit: what equipment to buy; Exploring drawing for design; Techniques step-by-step, including: Developing ideas and concepts; Typography; Words and images; Packaging; Computers and graphic design; Masterclasses examining the step-by-step process; Graphic design and the future