This book explores the social and cultural dimensions of Japan's global presence. Japan's expansion and presence as an economic giant is witnessed on an everyday basis. Both consciously and unconsciously, we regularly come into contact with Japan's industrial and cultural globalization, from cameras and automobiles to judo, cuisine or animation. Japan's presence in the popular imagination is heavily influenced both by the country's historical past and its global present. The book's panel of expert contributors use thorough ethnographic accounts to examine the country's influence and image abroad. They examine areas including: Japanese multinational corporations; Consumption of its popular music in Hong Kong; Japanese photography in America; Perceptions of Japan in France and Korea; A much needed corrective to the ethnocentrism of a great deal of the existing literature on globalization, this unique and fascinating ethnography is essential reading for students and scholars of Japanese Studies, Anthropology and Cultural Studies.
Harumi Befu is Emeritus Professor of Anthropology at Stanford University and Visiting Research at the National University of Ethnology, Japan. Sylvie Guichard-Anguis is a researcher at the National Centre for Scientific Research, France and Administrator for the Centre for Research on the Far-East, Paris-Sorbonne.