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Global Strategy

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Global Strategy



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Global Strategy: With World Map and Infotrac by Mike W Peng
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International business involves at least two sides, foreign multi-national enterprises (MNEs) and local firms. Global strategy used to be the domain of large MNEs built up in developed countries, now there exists numerous smaller, international firms originating in emerging economies. Some of these companies can best be thought of as "born global" firms. The recent rise of e-commerce has greatly lowered the entry barriers for these firms to go international. The rising interest in smaller firms reflects current trends in entrepreneurship. Historically, business students have been prepared for a corporate career, especially in the Fortune 500 sector. Large corporations, now often in the business of downsizing and entrepreneurial firms are usually the engine of job creation and economic growth throughout the world. This is an important trend for students to understand and strategize."Global Strategy" is the first to focus on how newer companies and companies from emerging economies compete, both inside and outside of their home markets. The author examines local companies' strategies in emerging economies, as MNEs' competitors, collaborators, and/or acquisition targets. This book is unique in its thorough study of Mergers and Acquisitions (M&A) strategies. Global foreign direct investment continues to rise along with cross-border M&As . Increasingly, MNEs are investing a disproportionately higher amount of their resources in emerging economies, in essence, making their strategy more balanced and more global. This balanced understanding of international business is critical to discovering current cutting-edge practices in the field. The text examines the ramifications of a more balanced approach for multi-national enterprises.

Table of Contents

PART I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part I Integrative Cases. 1-2 Video Cases. 2-4 Cases. PART II: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Networks and Alliances Work. 8. Managing Global Competitive Dynamics. Part I: Integrative Cases. 1-2 Video Cases. 2-4 Cases. PART III: CORPORATE-LEVEL STTRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Structuring, Learning, and Innovating Multi-nationally. 11. Governing the Corporation Around the World. 12. Strategizing with Corporate Social Responsibility. Part III: Integrative Cases. 1-2 Video Cases. 2-4 Cases.
Release date NZ
February 2nd, 2005
Country of Publication
United States
International ed
Illustrations, maps.
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