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Global Place Branding Campaigns across Cities, Regions, and Nations on Hardback
Global Place Branding Campaigns across Cities, Regions, and Nations on Hardback
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Global Place Branding Campaigns across Cities, Regions, and Nations

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Description

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Author Biography:

Ahmet Bayraktar, Bozok University, Turkey. Can Uslay, Rutgers University, USA.
Release date NZ
July 30th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Ahmet Bayraktar
  • Edited by Can Uslay
Pages
346
Dimensions
152x229x22
ISBN-13
9781522505761
Product ID
25688459

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