Business & Economics Books:

Global Pharmaceutical Marketing

A Practical Guide to Codes and Compliance

Format

Paperback

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Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance by Judith Grice
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Description

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.

Table of Contents

Introduction; 1. Code of practice principles; 2. Gifts; 3. Meetings and conferences; 4. Printed materials; 5. Audio visual and other media; 6. Internet; 7. Public relations; 8. General public; 9. Representatives; 10. Research.
Release date NZ
October 5th, 2007
Author
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
Pharmaceutical Press
Pages
250
Dimensions
210x297x14
ISBN-13
9780853697176
Product ID
1833282

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