Business & Economics Books:

Geomarketing

Methods and Strategies in Spatial Marketing

Format

Hardback

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Geomarketing
$386.99
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Description

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Author Biography

Gerard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles in national and international journals in the marketing and retailing fields.
Release date NZ
February 7th, 2006
Contributors
Edited by Gerard Cliquet Translated by Eugene Hughes
Country of Publication
United Kingdom
Imprint
ISTE Ltd
Pages
328
Dimensions
166x241x23
ISBN-13
9781905209071
Product ID
3074796

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