Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book's integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. Gender, Race and Class in Media: A comprehensive, critical introduction to Media Studies; An analysis of race that is integrated into all chapters; Articles on Cultural Studies that are accessible to undergraduates; An extensive bibliography and section on media resources; Expanded coverage of "queer" representations in mass media; A new section on the violence debates; A new section on the Internet; Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Table of Contents
Part 1: A Cultural Studies Approach to Gender, Race, and Class in Media 1. Cultural Studies, Multiculturalism, and Media Culture - Douglas Kellner 2. The New Media Giants: Changing Industry Structure - David Croteau and William Hoynes 3. The Meaning of Memory: Family, Class and Ethnicity in Early Network Television - George Lipsitz 4. Naked Capitalists - Frank Rich 5. Hegemony - James Lull 6. Women Read the Romance: The Interaction of Text and Context - Janice A. Radway 7. Black Sitcom Potrayals - Robin R. Means Coleman 8. The Whites of Their Eyes: Racist Ideologies and the Media - Stuart Hall 9. Hetero Barbie? - Mary F. Rogers 10. Popular Culture and Queer Representation: A Critical Perspective - Diane Raymond 11. White Negroes - Jan Nederveen Pieterse 12. Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams - Laurie Ouellette 13. Living Single and the 'Fight for Mr. Right': Latifah Don't Play - Kristal Brent Zook 14. "Who(se) am I: Ownership, Identity and Multitextual Readings of Women in Hip Hop" - Imani Perry 15. Queer 'n' Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea - Chris Berry and Fran Martin Part II. Marketing a Consumer Culture 16. Space Jam: Media Conglomerates Build the Entertainment City - Susan G. Davis 17. Kids for Sale: Corporate Culture and the Challenge of Public Schooling - Henry A. Giroux 18. The Greatest Story Ever Sold: Marketing and the O.J. Simpson Trial - George Lipsitz 19. The New Politics of Consumption: Why Americans Want So Much More Than They Need - Juliet Schor 20. Nike, Social Responsibility, and the Hidden Abode of Production - Carol A. Stabile 21. " You've Never Had a Friend Like Me": Target Marketing Disney to a Gay Community - Sean Griffin 22. Advertising and the Political Economy of Lesbian/Gay Identity - Fred Fejes 23. Sex, Lies and Advertising - Gloria Steinem 24. In Spite of Women: Esquire Magazine and the Construction of the Male Consumer - Kenon Breazeale Part III. Advertising and Identities 25. Image-Based Culture: Advertising and Popular Culture - Sut Jhally 26. "The More You Subtract, the More You Add": Cutting Girls Down to Size - Jean Kilbourne 27. Cosmetics: A Clinique Case Study - Pat Kirkham and Alex Weller 28. "Con-fusing" Exotica: Producing India in Advertising - Sanjukta Ghosh 29. Advertising and People of Color - Clint C. Wilson II and Felix Gutierrez 30. Current Perspectives on Advertising Images of Disability - Beth A. Haller and Sue Ralph 31. Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising - Katherine Sender 32. Gender and Hegemony in Fashion Magazines - Diana Crane Part IV. The Violence Debates 33. Television Violence: At a Time of Turmoil and Terror - George Gerbner 34. Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men - Jackson Katz 35. The Mighty Morphin Power Rangers: Teachers Voice Concern - Diane E. Levin and Nancy Carlsson-Paige 36. Lay Theories of Media Effects: Power Rangers at Pre-School - Ellen Seiter 37. Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media - Henry Jenkins 38. Hidden Politics: Discursive and Institutional Policing of Rap Music - Tricia Rose 39. The Pornography Debates: Beyond Cause and Effect - Karen Boyle 40. Pornography and the Limits of Experimental Research - Robert Jensen 41. Mass Market Romance: Pornography for Women is Different - Ann Barr Snitow 42. Everyday Pornography - Jane Caputi 43. King Kong and the White Woman - Gail Dines Part V. TV By Day 44. Gendered Television: Femininity - John Fiske 45. Daze of Our Lives: The Soap Opera as Feminine Text - Deborah D. Rogers 46. Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States - Minu Lee and Chong Heup Cho 47. " I Think of Them As Friends": Interpersonal Relationships in the Online Community - Nancy K. Baym 48. " No Politics Here": Age and Gender in Soap Opera "Cyberfandom" - Christine Scodari 49. Consuming Pleasures: Active Audiences and Soap Opera - Jennifer Hayward 50. Cathartic Confessions of Emancipatory Texts? Rape Narratives on the Oprah Winfrey Show - Sujata Moorti 51. The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows - Janice Peck 52. The Case Against Sleeze TV - Jo Taverner 53. Sitting Ducks and Forbidden Fruit - Joshua Gamson Part VI. TV By Night 54. Why Television Keeps Re-creating the White Male Working-Class Buffoon - Richard Butsch 55. The Fox Network and the Revolution in Black Television - Kristal Brent Zook 56. Representing Gay Men on American Television - Kylo-Patrick R. Hart 57. What's Wrong with this Picture? The Politics of Ellen's Coming Out Party - Susan J. Hubert 58. Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting - Jackie Byars and Eileen R. Meehan 59. In Their Prime: Women in Nighttime Drama - Karen Lindsey 60. Workplace Dramas, Ensemble Casts, 1990s Style - Donald Bogle 61. This Is For Fighting, This Is For Fun: Camerawork and Gunplay in Reality-Based Crime Shows - Fred Turner 62. Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male - Brian Locke 63. Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television - Chyng Feng Sun 64. Jewish Women on Television: Too Jewish or Not Enough? - Joyce Antler Part VII. The Internet 65. The Titanic Sails On: Why the Internet Won't Sink the Media Giants - Robert McChesney 66. " Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality - Lisa Nakamura 67. Television and the Internet - Ellen Seiter 68. Dating on the Net: Teens and the Rise of "Pure" Relationships - Lynn Schofield Clark 69. Staking Their Claim: Women, Electronic Networking, and Training in Asia - Rhona O. Bautista 70. The Cherokee Indians and the Internet - Ellen L. Arnold and Darcy C. Plymire A List of Media Activist Organizations Glossary Bibliography Author Index Subject Index About the Editors About the Contributors
Gail Dines is professor of Sociology and Women's Studies at Wheelock College in Boston, where she is also chair of the American Studies department. She has been researching and writing about the pornography industry for well over twenty years. She has written numerous articles on pornography, media images of women and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture! Jean M. Humez is Professor Emerita of Women's Studies at the University of Massachusetts, Boston, where she taught courses in both women's studies and American studies, and chaired the Women's Studies Department. She designed and taught an undergraduate Women and the Media course early in her career, and through her interest in media text analysis came to collaborate with Gail Dines on this book. She has also published books and articles on African American women's spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.