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Fundraising Fundamentals on Hardback by James M Greenfield
Fundraising Fundamentals on Hardback by James M Greenfield
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Fundraising Fundamentals

A Guide to Annual Giving for Professionals and Volunteers
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Description

Fund--Raising Fundamentals, Second Edition is a step--by--step guide to the fundamentals of fundraising with practical how--to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund--raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund--raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real--world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy--to--use guidebook.

Author Biography:

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.
Release date NZ
April 12th, 2002
Audiences
  • General (US: Trade)
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Edition
2nd edition
Illustrations
Tables: 115 B&W, 0 Color; Exhibits: 0 B&W, 0 Color
Pages
600
Dimensions
137x256x37
ISBN-13
9780471209874
Product ID
3095646

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