Frugal Innovation in Healthcare

Name: Frugal Innovation in Healthcare
SKU: 23146102
Price: 239.00 NZD
Availability: InStock

How Targeting Low-Income Markets Leads to Disruptive Innovation

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Format:

Hardback

Series:

India Studies in Business and Economics

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Description

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Release date NZ

May 21st, 2015

Author

Audience

Professional & Vocational

Illustrations

9 Illustrations, color; 5 Illustrations, black and white; XVII, 168 p. 14 illus., 9 illus. in color.

Pages

168

Series

India Studies in Business and Economics

Dimensions

155x235x13

ISBN-13

9783319163352

Product ID

23146102

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