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Globalization. What exactly does it mean for you? Drawing on their extensive experience of internationalization and globalization in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies, the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
PAUL VERDIN is Professor of Strategy and Organization at the Solvay Business School, Belgium and Affiliate Professor at INSEAD, France. He has also been professor at KU Leuven, Belgium, IESE International Graduate Business School, Spain and Helsinki University of Technology, Finland as well as holding short-term positions with McKinsey & Co, Merrill Lynch Capital Markets, the International Monetary Fund and the World Bank. He has published research in a number of books by leading business and management writers, including H.Mintzberg, S.Ghoshal and C.Bartlett and has been twice winner of the First Prize in the European Foundation for Management Development (EFMD) Case Competition, in the category European Management. - NICK VAN HECK is an Advisor on Management and Strategy Development. He is Research and Teaching Assistant at the Catholic University of Leuven in International Management and Strategy and the author of several articles and case studies.