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From Design Into Print

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From Design Into Print

Preparing Graphics and Text for Professional Printing

Format

Paperback

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From Design Into Print by Sandee Cohen
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Description

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won't print. The editor of a college paper can't figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn't they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you're producing your first newsletter or you're an experienced graphic designer who needs to come up to speed on professional-level printing. She'll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You'll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It's like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: Choose the right desktop printer for your needs Finally understand resolution Get the results you want from page-layout and image-editing applications Find the best stock images Know what to expect when RGB colors convert to CMYK Figure out your fonts Preflight your work Sound smart when talking to a print shop

Author Biography

Sandee Cohen is the author of InDesign: Visual QuickStart Guide and co-author of Real World Adobe Creative Suite 2. In addition to teaching schools and companies how to create better documents, she speaks regularly at such events as the InDesign and Creative Suite Conferences and Macworld Expo. She co-authored, with Robin Williams, The Non-Designer's Scan and Print Book.
Release date NZ
January 31st, 2007
Author
Country of Publication
United States
Imprint
Peachpit Press Publications
Pages
336
Dimensions
190x230x15
ISBN-13
9780321492203
Product ID
2059398

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