For God, Country, and Coca-Cola

The Definitive History of the Great American Soft Drink and the Company That Makes It

By:

Mark Pendergrast

Format:

Paperback / softback

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Description

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

Author Biography:

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as Coca-Cola Row." Pendergrast is also the author of Uncommon Grounds Inside the Outbreaks Mirror, Mirror Victims of Memory Jack and the Bean Soup and Japan's Tipping Point. He lives in Colchester, Vermont.

Release date NZ

May 14th, 2013

Author

Mark Pendergrast

Brand

Coca Cola

Audience

General (US: Trade)

Illustrations

3 x 8-page B/W inserts on text

Pages

560

Dimensions

158x231x38

ISBN-13

9780465029174

Product ID

20853892

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