Business & Economics Books:

Flight Catering

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Paperback / softback
$139.00
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Description

The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
Release date NZ
January 13th, 2004
Audience
  • Professional & Vocational
Contributor
  • Edited by Peter Jones
Edition
2nd edition
Pages
335
Dimensions
189x246x17
ISBN-13
9780750662161
Product ID
2952579

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