In this technological era, with great emphasis placed on sharing information, people are in fact not communicating any better. Despite extraordinary advances in IT devices, social media platforms and Internet access, individuals are still disaffected and relationships are struggling as much as ever. Addressing this issue directly, Fish Can't Climb Trees is a pioneering guide which allows the reader to easily identify and accurately describe how particular minds tick, naturally and individually. It presents the Mercury Model, an innovative system which accepts that minds are wired differently, pinpointing how each of us experiences and handles information according to our own 'master operating programme'. Steeped in ancient wisdom and brought up-to-date with current research, this is a 21st century cognitive model. Fish Can't Climb Trees takes a conversation typically dominated by education and psychology in an unexpected direction. Our individual experience of the Mercury archetype shapes our attitude toward information and holds the key to how each of us thinks, learns and communicates. If we embrace the Mercury Model, we can find common ground among us in order to build authentic, respectful relationships with people of all ages, from all nations, both genders and of all levels of capacity. The Mercury Model supports the position that the world needs all of us - one learning style is not better or worse than another, we all have mental strengths and blind spots; we each do best what comes naturally. The Mercury Model gives permission to be oneself, whether we embody the best characteristics of fish, elephant, penguin or parrot. Fish Can't Climb Trees contains stories and case studies regarding people of all ages who have used these methods in the workplace, the schoolroom, the home, or the community.