Sullivan/Mizrahis Finite Mathematics: An Applied Approach 9/e continues its rich tradition of engaging students and demonstrating how mathematics applies to various fields of study. The text is packed with real data and real-life applications to business, economics, social and life sciences. The new Ninth Edition also features a new full color design and improved goal-oriented pedagogy to further help student understanding. New Features: NEW! Full-color design improves clarity and assists student understanding with consistant pedagogical use of color. More applications using real data enhances student motivation. Many of these applications include source lines, to show how mathematics is used in the real world. NEW! Conceptual problems ask students to put the concepts and results into their own words. These problems are marked with an icon to make them easier to assign.