Are you afraid of finance? If so, don't worry. You're in good company: many entrepreneurs and small business owners are the same. And now, here is the book for you. Jointly written by Mike Southon and Chris West, the Beermat Entrepreneurs, and two experienced finance directors, Stephen King and Jeff Macklin, "Finance on a Beermat" demystifies the whole topic. It shows you how to turn finance from something scary, dull, backward-looking or incomprehensible (sometimes all four!) into a clear, powerful and proactive tool for building businesses. Cash is the lifeblood of every small business - but how do you control it? How do you minimise risk while maximising the potential of your business? What do you need to know about taxes, NI and PAYE? When people start using accountancy - speak, when do you need to listen, and when can you ignore them? What sort of people make the best finance directors for growing businesses? And if you are a finance specialist looking to escape the corporate/professional grind and get involved in enterprise, how do you go about it? Unlike most finance books, "Finance on a Beermat" is aimed purely at small and growing businesses.
It is accessible, comprehensive and written from many years' experience in the start-up/SME sector.
Mike Southon is a serially successful entrepreneur. He co-founded a consultancy in 1984, and sold it five years later to what is now Cap Gemini Ernst & Young. He is an active independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. Chris West is a writer and journalist. He also works in PR and Marketing, and is currently involved in his own start-up enterprise.