Get on the FAST track. In the new workplace, the old rules of business don't always apply. That's why Fast Company magazine has always looked to the organizations and people who are rewriting the rules and reinventing business. Fast Company has quickly become the place to turn for influential voices on the future of business and innovative solutions to real problems. Now you can get the latest thinking on strategy, Fast Company style! Featuring 37 articles, grouped into five topic areas, this Fast Company strategy reader shows how to gain competitive advantage in today's fast-paced world.
Table of Contents
Acknowledgements. About the Editor. Introduction. SECTION 1. STRATEGIC ANALYSIS. Starbucks Brews a New Strategy (George Anders). Is This Company beyond Repair? (Keith H. Hammonds). Crash Course (Chuck Salter). How to Fly Right (Rachel Meltzer). What Comes after What Comes Next (David Diamond). SECTION 2. CLASSIC STRATEGY FORMULATION. How Business Is a Lot Like Life (Alan M. Webber). BMW Driven by Design (Bill Breen). Gold Standard (Ron Lieber). Nike's Women's Movement (Fara Warner). There Is No Alternative To... (Ian Wylie). Leaders for the Long Haul (Keith H. Hammonds). Michael Porter's Big Ideas (Keith H. Hammonds). Progressive Makes Big Claims (Chuck Salter). Recipe for Reinvention (Scott Kirsner). Down-Home Food, Cutting-Edge Business (Jill Rosenfeld). Levi's Fashions a New Strategy (Fara Warner). SECTION 3. STRATEGIC FORMULATION: PROCESS FOCUSED ON THE INDIVIDUAL. The Perfect Vision of Dr. V (Harriet Rubin). Passion Play (Anni Layne). What's Your Intuition? (Bill Breen). Where There's Smoke It Helps to Have a Smoke Jumper (Anna Muoio). SECTION 4. STRATEGIC FORMULATION: CULTURE, POWER, AND LEARNING. Building the New Economy (Eric Ransdell). What Gets These Workers in Gear? (Amy Gage). How EDS Got Its Groove Back (Bill Breen). The Nike Story? Just Tell It! (Eric Ransdell). P&G's Not-So-Secret Agent (Ron Lieber). NCR's Speed Demons (Anna Muoio). The Agenda-Fast Change (Chuck Salter). High Stakes, Big Bets (Bill Breen). Will Companies Ever Learn? (Alan M. Webber). This Is a Marketing Revolution (Charles Fishman). How to Make Your Company More Resilient (Anni Layne). SECTION 5. STRATEGIC IMPLEMENTATION. Getting It Done (Paul Roberts). The Wisdom of Chairman Ko (Aex Markels). L.L. Bean Delivers the Goods (Kate Kane). The Strategy of the Fighter Pilot (Keith H. Hammonds). How to SMASH Your Strategy (Charles Fishman). Strategic Innovation: Hindustan Lever Ltd. (Rekha Balu).
Andrew C. Corbett is an assistant professor of strategic management and entrepreneurship at the Lally School of Management & Technology at Rensselaer Polytechnic Institute in Troy, New York. He holds a Ph.D. from the University of Colorado, an M.B.A. from Bentley College, and a B.S. in Journalism from Suffolk University. After a dozen years in management position within the media industry Professor Corbett now combines his practitioner's perspective with the latest research in strategic management to provide his students with a thorough understanding of strategy in action. Professor Corbett lives in Saratoga Springs, New York with his wife, Brenda and their son, Sean.