Helen and Gemma, two women who couldn't be more different, are thrown together when their lives take an unexpected turn. Helen always tries to be a good person - she recycles, she is even polite to telemarketers. As a mother, wife, daughter and nurse, Helen is used to putting everyone's needs before her own. But it only takes one momentary lapse of concentration to shatter her life forever. There was no such momentary lapse for Gemma, she had never done anything by halves, and she had certainly never been quiet about it. So when she barges unceremoniously into Helen's life - pregnant, alone, estranged from her family, with a once-promising career in advertising in tatters - things will never be the same again for either of them. FALSE ADVERTISING is about loss and grief and second chances, it's about knowing when to hang on, and knowing when to move on. And it's about realising that when life falls short of our expectations, it was all just false advertising anyway.