This text explores the foundations of strategic management and its relationship with information technology, the Internet/e-commerce, and computer-aided planning. It not only concentrates on the fundamental ideas and theories of strategy and translates them into functional practices in the workplace, but also explains the role of computer-aided tools, such as inventory control and project management software, in strategic planning. Includes case studies from leading companies such as Apple Computer and Pixar in the text and also on an accompanying website.
Table of Contents
Preface; Strategy Process; Implementing Strategy; Strategic Business Models; Planning Scenarios; Strategy Theory; Strategic Plan; Strategic Vision; Markets and Innovation; Competition and Structure; Operations and Control; Information Strategy; Diversification Strategy; Knowledge Assets; Bibliography; Index.
FREDERICK BETZ, Program Director in the Technology Management Program of the Graduate School of the University of Maryland University College (UMUC), is renowned for his work in the management of technology. He is the author of Managing Technological Innovation, also published by Wiley. A library of case studies is available at www.wiley.com/betz