Ethan wanted to buy a new toy. When his mom said "No!" he decided to start his own business to make money... This is the perfect book to inspire your future entrepreneurs and teach them how to start a business step by step. Your little ones will learn how to: - Create a product or service (not just lemonade stand...) - Develop a brand - Build marketing strategies - Interact with and sell products to strangers - Manage their money Your children can apply these concepts and skills into their first business easily. Lessons learned and confidence built during the process will benefit them throughout their lives. Plant a seed of entrepreneurship in your children's mind with this book!