ETFs and a Global Perspective = Superior Returns Exchange-traded funds, usually referred to as ETFs, have become the investment tool of choice by many investors and advisors. The advantages of ETFs have hit home with investors. They are easy to use, low cost, transparent, tax efficient, flexible and offer investors risk management strategies plus easy diversification. ETFs are exciting new investment tools that have grown rapidly to over $400 billion of assets and offer exposure to dozens of asset classes. 75% of all investment advisors now use ETFs in building client portfolios. But as valuable as ETFs are, they are still just an investment tool. Without a smart strategy and a clear risk management plan an investor can still run amok. Our strategy is decidedly global. Without a global perspective, you are missing a world of opportunity. While U.S. markets are still the largest, the rest of the world is catching up fast and the pace is accelerating due to tremendous breakthroughs in communication and technology. The purpose of "ETF Investing Around the World" is to help you use ETFs to capture global growth and value opportunities.