Business & Economics Books:

Essential Brand Book

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Essential Brand Book by Iain Ellwood
$85.99
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 9-11 days

Availability

Delivering to:

Estimated arrival:

  • Around 7-12 December using standard courier delivery

Description

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any organization that provides a product or service needs to establish its point of differentiation and communicate its benefit to its customers. The Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the marketplace, shape internal company culture, leverage the intellectual assets of the business and generate increased business performance. Fully updated to include current brand issues, The Essential Brand Book is a companion resource for anyone involved in branding. It contains over 100 business models and techniques for building brand value and is illustrated throughout with case studies. The book is divided into four key areas -Brand communication -Brand definition -Brand equity -Brand strategy

Author Biography

Iain Ellwood is a marketing and brand strategist who has worked for blue-chip companies in Japan, Hong Kong, the United States and the Netherlands. He is a leading strategist at consulting firm Prophet and has advised Vodafone, Swiss Airlines, Tesco, Philips, Guinness World Records, BT, LE Group and JP Morgan. A regular conference speaker on marketing, branding and communications, he also often appears on the national and business press.
Release date NZ
August 30th, 2002
Author
Country of Publication
United Kingdom
Edition
2nd Revised edition
Imprint
Kogan Page Ltd
Pages
336
Dimensions
156x234x25
ISBN-13
9780749438630
Product ID
1832408

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 400 Banana Points